In the “Internet world of things” it’s too easy to use your website and online presence as a crutch. Today the business world is awash in independent sales people, entrepreneurs and start-ups glued to their desks, constantly checking their LinkedIn, updating their Facebook status and uploading other peoples content that ties into their business or beliefs.
These activities all have their place in today’s business landscape but are grossly misunderstood. Yes you should have an online presence and yes it needs to be relevant so that it can make it easier for people to seek you out and begin a dialogue.
At some point you need to “reach through the screen” and ask for a commitment, an order or some kind indication that you’re moving forward. Otherwise you’re just an “online personality” whose educated a competitors client.
It’s that simple.
The online world has become the modern day equivalent of “busy work” of too many sales people and entrepreneurs.
It allows for you to hide behind the safety of your screen and fill your day reading about the industry, trends and what others like you are actually out in the world doing.
Three things I know to be true for most sales people and business owners:
1. Marketing & Sales are still not the same thing.
Great marketing fills your inbox and gets the phone to ring. Sales is all about how you consistently convert the interest into revenue.
2. You still need to talk to your prospects.
Pick up the phone or better yet go see them face to face (if your model can sustain it). Few do this anymore so why not help retire them and take their clients?
3. You still need to ask for a commitment.
Some say that business is more complicated and competitive than ever. Perhaps.
I’d say that it’s never been this easy to differentiate yourself in the marketplace.
Don’t misunderstand, there plenty of businesses that have been born out of the internet and grown exponentially because of it.
But even those founders (after creating all the online buzz about their company) had to take meetings and get commitments from customers to try their product or service.
Marcin has been instrumental in building several businesses including commercial & multi family real estate investment partnerships, a consulting practice and a smart home security business serving customers nationwide. Marcin has secured over $100MM in growth capital for various businesses and has collectively spoken in front of thousands of entrepreneurs, business owners, investors and those just starting to explore living life on their own terms. Outside the office Marcin can be found at the gym lifting heavy things or on the road zipping along on an extended bicycle ride.
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