As an entrepreneur, salesperson or business owner you are presented with dozens of new and shiny ideas every week. It’s not your fault, if you’re doing your job well you are out there talking to people and prospecting for new business.
Every so often you come across something that ties into something else you’re doing and almost overnight you’ve taken on another business, job or product.
Say yes to enough of these “strategic opportunities” and fairly quickly you become that person with multiple business cards and a hard time explaining what you do.
The truth is that there is opportunity everywhere and an entrepreneurial person such as yourself will always pick up on them.
Most people have a problem saying YES to an opportunity, if you’re reading this article you likely to have trouble saying NO.
The key is to walk away from the opportunity and the person who introduced you to it and take a few days to think things through.
Start by asking yourself:
Am I ready for a new opportunity?
Have I accomplished what I set out to do with my existing business?
Can I take on a new business and maintain what I’ve already built?
Does this new opportunity tie into what I’m already doing?
Why am I excited about this new business?
Is it more profitable than what I’m already building?
Is the goal of the business more in line with how I want to service my community?
Did I just meet a very good salesperson or am I actually interested in the business?
Is it really worth it?
What am I not seeing that will need to happen before I get going?
What are the risks?
What kind of time and financial commitment will this take?
You’ll find that these questions alone will help you remove some of the initial excitement you felt for the opportunity and force you to look at the opportunity objectively.
One of your greatest gifts is your entrepreneurial mind; it allows you to see things most people can’t.
It is also one of your greatest weaknesses and the primary reason why most entrepreneurs have trouble channeling their energy towards a focused purpose.
Say NO to anything that doesn’t fit ( And yes we all know you can make anything “fit” but that’s not the point).
Remember, if you say yes to enough people over time you will increase your chances of becoming scattered and frustrated.
Several years ago I attended a workshop in Arizona with Robert Kiyosaki, the author of bestselling book “Rich Dad, Poor Dad” and loved his acronym for F.O.C.U.S.
Follow One Course Until Successful
If you’re on a course already, think things through before making any major changes. There’s always another opportunity of a lifetime around the corner.
Marcin has been instrumental in building several businesses including commercial & multi family real estate investment partnerships, a consulting practice and a smart home security business serving customers nationwide. Marcin has secured over $100MM in growth capital for various businesses and has collectively spoken in front of thousands of entrepreneurs, business owners, investors and those just starting to explore living life on their own terms. Outside the office Marcin can be found at the gym lifting heavy things or on the road zipping along on an extended bicycle ride.
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