10 Pitch Deck Mistakes to Avoid

deal pitching May 15, 2023
10 Pitch Deck Mistakes to Avoid

When it comes to capital raising for a startup or growing business, the pitch deck is often the key tool in your arsenal.

It's your opportunity to present your business, your plans, and your potential to potential investors, and it can make or break your fundraising efforts. To maximize the impact of your pitch deck, it's important to avoid common mistakes that can turn off potential investors and diminish the effectiveness of your presentation. In this article, we'll explore ten common pitch deck mistakes to avoid, so you can create a compelling and effective pitch deck that helps you secure the investment your business needs to succeed.

Here are 10 common pitch deck mistakes to avoid when creating one: 

  1. Lack of focus: Your pitch deck should have a clear and focused message. Avoid including too much information or trying to cover too many topics.
  2. No clear value proposition: Your pitch deck should clearly explain what problem your business solves and what makes it unique.
  3. Poor design: Your pitch deck should be visually appealing and easy to read. Avoid cluttered slides, difficult-to-read fonts, and distracting graphics.
  4. Over-reliance on jargon: Avoid using jargon or technical terms that may be confusing to potential investors.
  5. No clear financial plan: Your pitch deck should include a clear financial plan, including revenue projections and expected expenses.
  6. No clear target market: Your pitch deck should clearly identify your target market and how you plan to reach them.
  7. Lack of traction: Your pitch deck should demonstrate that your business has gained traction in the market, through user growth, revenue growth, or other metrics.
  8. Overestimating market size: Be realistic about the size of the market and your potential share of it. Avoid making unrealistic or exaggerated claims.
  9. No clear call to action: Your pitch deck should include a clear call to action, such as an invitation to invest or a request for a follow-up meeting.
  10. Lack of preparation: Finally, avoid presenting an unprepared or poorly rehearsed pitch deck. Practice your presentation and be prepared to answer questions and address concerns from potential investors.

By avoiding these common pitch deck mistakes, you can increase your chances of success in fundraising and securing the investment your business needs to grow and thrive.

Marcin Drozdz

The information contained herein is for general guidance on matters of interest only. This information contained herein is not intended to provide you with any advice on financial planning, investment, insurance, legal, accounting, tax or similar matters and should not be relied upon for such purposes. M1 Real Capital Inc, Marcin Drozdz is not a financial, legal or tax adviser. You should assess whether you require such advisers and additional information and, where appropriate, seek independent professional advice. You understand this to be an expression of opinions and not professional advice. You are solely responsible for any actions you take with the content and hold M1 Real Capital Inc, Marcin Drozdz or any of his affiliates harmless in any event or claim.

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