10 Tips to Help You Showcase Your Unfair Advantage

For the past 2 decades, I have unknowingly used my unfair advantage to tell my story to investors. 

People invest with people whom they know, like and trust. 

Your story matters and Your unfair advantage is all about leveraging YOUR unique story to attract investment. 

Here are 10 tips to help you showcase that:

⁍➡Know Your Why: Investors connect with purpose. Share what drives you beyond the profits.
⁍➡Highlight Your Journey: Talk about the highs and lows. Authenticity wins hearts and wallets.
⁍➡Showcase Successes and Learnings: Don’t just brag about wins—share what you’ve learned from setbacks too.
⁍➡Be a Problem Solver: Explain how your unique background equips you to solve specific problems.
⁍➡Use Testimonials: Let others vouch for you. Testimonials from happy clients or partners can add credibility.
⁍➡Visual Storytelling: Use videos and infographics to make your story engaging and easy to digest.
⁍➡Network Authentically: Be genuine in your interactions. Real connections lead to real investments.
⁍➡Be Consistent: Keep your messaging consistent across all platforms. Consistency builds trust.
⁍➡Engage Your Audience: Ask questions, reply to comments, and start discussions. Engagement shows you care.
⁍➡Soft Call to action: Don't hard-sell. Instead, invite people to learn more about your journey and vision.

Remember, your unique story is what sets you apart. Use it to your advantage and watch the investment opportunities roll in.

The information contained herein is for general guidance on matters of interest only. This information contained herein is not intended to provide you with any advice on financial planning, investment, insurance, legal, accounting, tax or similar matters and should not be relied upon for such purposes. Marcin Drozdz, M1 Real Capital Inc are not financial, legal or tax advisers. You should assess whether you require such advisers and additional information and, where appropriate, seek independent professional advice. You understand this to be an expression of opinions and not professional advice. You are solely responsible for any actions you take with the content and hold Marcin Drozdz and M1 Real Capital Inc or any of it's affiliates harmless in any event or claim.