3 Reasons Why You Should Keep Your Deals Private

real estate investing real estate marketing Dec 12, 2022

When you have a deal, you don't go around flagging it to everyone else. Especially to people, you don't know and you haven't built rapport with.

You only want to send it to people who would be interested in it. Why? Because blasting your deals out to everyone will not get you the results that you want. In fact, it could have the opposite effect and cause people to unsubscribe from your list or worse, mark your email as spam.


Some of the other reasons why you should keep your deals to yourself (not until you build rapport with your potential investors) are as follows:


1. It builds anticipation.

If you only share your great investment deals with a select few, it will create a sense of anticipation and excitement among that group. They'll be eager to hear what you have to say and may even start talking about the deal with their friends, family, and colleagues. This type of word-of-mouth marketing can help you get more exposure for your deal without having to do anything extra on your part.


2. It establishes trust.

When someone trusts you enough to reveal a personal or confidential detail, it strengthens the relationship between the two of you. Sharing your real estate investment deals with people who are close to you will help build trust and strengthen relationships in a way that nothing else can.


3) Exclusivity creates demand.

People love feeling like they are part of an exclusive group. When you only share your best investment deals with a select few people, it makes them feel special and privileged. And when people feel special, they often want to learn more about what it is that makes them so special! This can result in more leads for your real estate business as well as increased interest in whatever it is that you're selling.


Marcin Drozdz

The information contained herein is for general guidance on matters of interest only. This information contained herein is not intended to provide you with any advice on financial planning, investment, insurance, legal, accounting, tax or similar matters and should not be relied upon for such purposes. M1 Real Capital Inc, Marcin Drozdz is not a financial, legal or tax adviser. You should assess whether you require such advisers and additional information and, where appropriate, seek independent professional advice. You understand this to be an expression of opinions and not professional advice. You are solely responsible for any actions you take with the content and hold M1 Real Capital Inc, Marcin Drozdz or any of his affiliates harmless in any event or claim.

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