How Google My Business Helps Your Real Estate Investing

During this digital age, when a potential investor/seller/ client looks for you online, having a real estate investment website is essential (especially now that everything is crazy about fast data find online). Simply having a website isn't enough; you'll also need a digital marketing plan to guarantee that people can find your site and your company. Claiming your Google My Business listing is one step in realizing this.

Google My Business (GMB) is a free Google product that helps businesses to manage their online presence across Google. GMB provides substantial results for firms seeking localized visibility and traffic since 4 out of 5 customers use search engines to locate local information. 

Thus, Google My Business provides you with an additional opportunity to appear in search results. By claiming your business on Google, you can make listings, update your property information, etc. You can also employ certain optimization techniques. These improve your chances of appearing higher in search results and can assist attract visitors to your website.

Finding out if your Google My Business listing has already been claimed is the first step in improving it. This is prevalent in apartment buildings with a long history of ownership, but not so much in freshly built developments. In a normal month, a GMB listing receives almost 65 actions. Without it, you might be missing out on additional lead flow. Creating or using a property Gmail account is the quickest method to see if your listing exists. Google will urge you to seek access via the Primary Ownership Gmail account. When a third party is asked for access, Google gives them three days to respond. You can head over here If you’d like to know more about how to add/claim your business profile + listing in Google. 

Once you have claimed your listing in GMB, it is essential to update it frequently. Say, for example, should you decide to modify your business hours, you'll need to update your GMB listing well ahead of time. You may also want to always be on the lookout for reviews on your listing (whether be good or bad), this ensures that you are able to promptly address your investor's pain points and can eventually help you rise higher in rank when someone searches for “real estate investors”. Also, another point is to add relevant images in your listings,  businesses with photographs in their Google My Business listings earn 35% more driving directions inquiries and 35% more website click-throughs than businesses without photos. 

Indeed, any multifamily marketer's digital strategy is incomplete without Google My Business listings. GMB will further help prospects to find your brand and contact your leasing office if utilized in conjunction with a user-friendly website, active social media channels, and a well-executed content marketing campaign.


 

Marcin Drozdz

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