Stop Waiting for the Deal: Manufacture the Demand

Most people do this backwards.

They lock up a deal. Get excited. Scramble to build a pitch deck. Then start begging for capital.

It’s inefficient. It’s stressful. And it rarely scales.

Meanwhile, top operators do something entirely different:

They manufacture demand before they ever go shopping.

Because they understand one thing most people don’t:

Capital creates leverage.

When you’ve got soft commitments already in hand:

• Brokers take you seriously
• Sellers prioritize your offers
• Negotiations tilt in your favor
• And off-market deals start to find you

Capital doesn’t just fund deals—it signals credibility.

You’re not “hoping” to close. You’re ready to move.

And here’s the part most people overlook:

You don’t need a fund. You don’t need a 50-page pitch deck. You don’t even need a deal on paper yet.

You just need to be positioned as the person capital flows to.

Here’s how to start doing that today.

1. Build Your Investor Trust Engine

Before anyone wires you six figures, they’re Googling you.

So ask yourself:

“If an investor landed on my online presence today… would they trust me with their money?”

If not, fix that.

• Create a simple landing page that tells your story, explains your philosophy, and highlights real proof
• Publish weekly value-based content—think market insights, investor education, and credibility stories
• Stop pitching. Start positioning. Let them come to you with interest

2. Run the Pre-Deal Pulse Test

You don’t need a deal to get investor interest.

Reach out to your list like this:

“I’m lining up capital partners for something in the [multifamily / distressed / market-specific] space. It’s early, but would you be open to reviewing something if it fits your investment profile?”

This does two things:

• It opens the door without pressure
• It identifies who’s warm and who needs more education

Now you know who’s real—and who’s just browsing.

3. Set Up a Simple Demand Funnel

Forget the fund. You just need a system to capture and segment investor interest.

Try this:

• Build a lead magnet: “What Smart Passive Investors Need to Know About Deploying Capital in [Asset Class]”
• Route those leads into a short email sequence that educates and invites them to a private call
• Tag them by interest level: Warm, Ready, or Watch

This becomes your capital pipeline. Before you ever need it.

And when that perfect deal shows up?

You’re not pitching. You’re allocating.

Bottom line: Deals don’t attract capital. People do.

The better you position yourself, the easier capital becomes.

Follow me on: 

• LinkedIn: @MarcinDrozdz
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The information contained herein is for general guidance on matters of interest only. This information contained herein is not intended to provide you with any advice on financial planning, investment, insurance, legal, accounting, tax or similar matters and should not be relied upon for such purposes. Marcin Drozdz, M1 Real Capital Inc are not financial, legal or tax advisers. You should assess whether you require such advisers and additional information and, where appropriate, seek independent professional advice. You understand this to be an expression of opinions and not professional advice. You are solely responsible for any actions you take with the content and hold Marcin Drozdz and M1 Real Capital Inc or any of it's affiliates harmless in any event or claim.