The Core 4 Framework for Raising Millions
Jun 06, 2025
There’s a reason why some entrepreneurs consistently raise millions—while others with “better” deals can’t get a call back.
It has almost nothing to do with their pitch deck.
And everything to do with this:
The best investors don’t just invest in deals. They invest in people who are built to scale.
Over the last 20+ years, I’ve personally raised multiple nine figures for real estate, operating companies, and holding structures. I’ve worked with high-net-worth individuals, funds of funds, and family offices.
I’ve seen what works—and what doesn’t.
And here’s what I can tell you:
Most people are too focused on tactics. Very few are focused on positioning.
They’re obsessed with funding the next deal. Not building a system that funds every deal that comes after.
The Capital Raising Gap
It’s not that people aren’t trying.
They’re hustling. Pitching. DMing. They’re making reels, showing up to events, and cold-emailing like crazy.
But here’s what they’re missing:
Being seen ≠ being investable.
Raising capital consistently doesn’t come from being everywhere. It comes from being positioned correctly.
And to do that, you have to master the Core 4.
The Core 4: How to Become Truly Investable
1. Package Your Unfair Advantage
You can’t sell people on your opportunity if you don’t first sell them on you.
Your background. Your story. Your “why this, why now” narrative.
This isn’t fluff—it’s the foundation of trust.
Most people try to jump into explaining IRRs, equity splits, or comps. But serious investors are asking:
- Who are you?
- Why should I trust you?
- Can you navigate uncertainty?
When your positioning is clear and your authority is obvious, you stop chasing money—and start attracting it.
2. Build Your Investor Authority Funnel
Deals come and go. Your investor pipeline is what creates real power.
You need a system that:
- Attracts qualified prospects
- Educates and nurtures them
- Moves them closer to the point of investment
Think of it like a magnet—not a megaphone.
The best funnels position you as the guide, not the hero. They remove friction and build confidence. They pre-frame the value before you ever take a meeting.
This one shift can 10x your ability to raise on demand.
3. Convert Interest Into Investment
Here’s the truth:
Most people don’t have a “lead” problem. They have a “conversion” problem.
They know how to get attention, but not commitment.
They talk too much, over-explain, or skip the real reason someone invests: trust, clarity, and timing.
The conversion process isn’t about pressure. It’s about certainty.
You need a system to walk someone from “curious” to “committed”—without sounding desperate or robotic.
This is a skill. And it can be trained.
4. Scale the Whole Machine
This is where most people fail—because even if they get good at the first 3, they still make one fatal mistake:
They stay at the center of it all.
They’re the only one generating leads, running calls, closing capital, and prepping decks.
They built a system—but it only works when they work.
At this stage, you need to:
- Hire and train the right people
- Build repeatable processes
- Let go of control—but not visibility
Because the real flex isn’t raising $1M once. It’s building a machine that can do it every quarter—with or without you.
Here’s the Point
Capital raising is not a “nice-to-have” skill. It’s the skill that separates those who scale from those who stall.
And here’s the good news:
You don’t need to be famous. You don’t need to be flashy. You just need to focus on the fundamentals—and install a system that compounds over time.
So if you’re trying to raise more capital right now, ask yourself: Where am I stuck?
Once you’re clear on that, the rest becomes infinitely easier.
Because raising capital isn’t magic. It’s method.
Follow me on:
- LinkedIn: @MarcinDrozdz
- YouTube: @MarcinDrozdz
- Instagram: @MarcinDrozdz
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The information contained herein is for general guidance on matters of interest only. This information contained herein is not intended to provide you with any advice on financial planning, investment, insurance, legal, accounting, tax or similar matters and should not be relied upon for such purposes. Marcin Drozdz, M1 Real Capital Inc are not financial, legal or tax advisers. You should assess whether you require such advisers and additional information and, where appropriate, seek independent professional advice. You understand this to be an expression of opinions and not professional advice. You are solely responsible for any actions you take with the content and hold Marcin Drozdz and M1 Real Capital Inc or any of it's affiliates harmless in any event or claim.