What Investors Look for in a Pitch Deck: Key Metrics and Data Points

A pitch deck is a critical component of any fundraising effort for a startup or growing company. It's a visual representation of your business, and it's your opportunity to showcase your ideas, plans, and potential to potential investors. So what metrics and data points should you include in your pitch deck to catch the attention of investors? Here are some key ones to consider:

1. Market size and opportunity: Investors want to see that you have a large and growing market to tap into, and that your product or service is addressing a significant need.
2. Growth metrics: Investors want to see that your business is growing quickly and sustainably. Include key performance indicators such as revenue growth, user growth, and customer acquisition costs.
3. Financial projections: Investors want to see that your business has a clear and realistic path to profitability. Include financial projections that show your expected revenue, expenses, and profits over the next few years.
4. Team: Investors want to see that your team has the right skills, experience, and passion to execute on your business plan. Include bios of key team members, and explain how each person's skills and experience will contribute to the success of the business.
5. Competitive advantage: Investors want to see that your business has a clear and sustainable competitive advantage over other players in the market. Explain what sets your business apart, and why customers will choose your product or service over others.
6. Use of funds: Investors want to see that you have a clear plan for how you will use the funds you raise. Include a detailed breakdown of how you plan to allocate the funds, and explain how each investment will help you achieve your business goals.

By including these key metrics and data points in your pitch deck, you can help investors understand the potential of your business and why it's a smart investment opportunity. Remember to keep your pitch deck concise, clear, and visually appealing, and be prepared to answer any questions or concerns that investors may have.

Marcin Drozdz

The information contained herein is for general guidance on matters of interest only. This information contained herein is not intended to provide you with any advice on financial planning, investment, insurance, legal, accounting, tax or similar matters and should not be relied upon for such purposes. M1 Real Capital Inc, Marcin Drozdz is not a financial, legal or tax adviser. You should assess whether you require such advisers and additional information and, where appropriate, seek independent professional advice. You understand this to be an expression of opinions and not professional advice. You are solely responsible for any actions you take with the content and hold M1 Real Capital Inc, Marcin Drozdz or any of his affiliates harmless in any event or claim.