What's Your Compelling Story?Jun 27, 2022
What's your compelling story? We all have one. It's the story of our lives - the experiences, hardships, and character-building activities that have made us who we are today.
As a business owner, it's important for you to understand your story and how it can be used to persuade others.
There is a greater possibility that people do business with people they know, like, and trust. And the best way to create this connection is by telling your compelling story.
Think about it - when you hear someone's story, you can't help but feel a connection to them. Their story becomes a part of who you are and how you see the world. This is the power of storytelling. When done correctly, your compelling story will leave a lasting impression on those who hear it. And this is precisely what you want when marketing your business.
So, what makes a compelling story?
First, it must be true. Don't try to embellish or exaggerate your experiences in an attempt to make them more compelling. Your audience will see right through this and it will only damage your credibility.
Second, your story should be relevant to your business and audience. Choose a theme that aligns with your brand and resonates with your target market.
Finally, your story should be enticing. This doesn't mean it needs to be over-the-top or dramatic. In fact, the best stories are often those that are simple and relatable. The key is to find a way to connect with your audience on a personal level. When you do this, you'll have their attention - and their business.
So what's your compelling story? Take some time to think about it and then put it to use in your marketing efforts. It could be the difference between just getting by and achieving true success.
So for example, your story is your personal story.
You as a human being.
How did you grow up?
You know, what are characteristics?
What are experiences that you had
that speak to who you are as a person,
your character building activities,
hardships you faced,
things you’ve overcome,
situations that you've had to contend with
that have forged your character.
How do I know that you're dependable?
How do I know you’re trustworthy
How do I know you're a person of your word?
There are things you've done in your life
or had happened to you in your life.
And HOW you responded to it
that has allowed you to become the person you are.
The information contained herein is for general guidance on matters of interest only. This information contained herein is not intended to provide you with any advice on financial planning, investment, insurance, legal, accounting, tax or similar matters and should not be relied upon for such purposes. M1 Real Capital Inc, Marcin Drozdz is not a financial, legal or tax adviser. You should assess whether you require such advisers and additional information and, where appropriate, seek independent professional advice. You understand this to be an expression of opinions and not professional advice. You are solely responsible for any actions you take with the content and hold M1 Real Capital Inc, Marcin Drozdz or any of his affiliates harmless in any event or claim.