Why Would Someone Invest With You?

Let’s cut to the chase. Investors have options—lots of them. So, why would someone choose to invest with you over others? It boils down to four things:

• Your track record
• Your vision
• Your unique edge (unfair advantage)
• Trust

In this blog, we’ll explore each element in detail and give you actionable tips to ensure you’re not just an option but the only option.

Your Track Record: Proof Over Promises

Investors don’t just want promises; they want proof. They’re looking for someone who’s walked the walk and delivered results. Here’s how to leverage your experience, even if you’re just starting out:

• Highlight Your Wins: Share successes from your background, even small projects or relevant experiences.
• Leverage Partnerships: Align with someone who has a proven track record, allowing you to tap into their success.

Your track record doesn’t have to be massive—it just has to show reliability. And if you don’t have one yet? Then highlight how your unique skills and experiences make you a solid choice.

Your Vision: Clarity Breeds Confidence

Most people have a vague idea of what they want, but investors look for clear, compelling vision. Why? Because clarity breeds confidence. When you present your vision:

• Be Specific: Describe exactly where the investor’s money is going, how it will grow, and what the future holds.
• Paint a Picture: Show them the journey and outcome in a way that’s so clear they can see themselves as part of it.

Ask yourself: Are you creating a vivid, compelling picture that makes them want to be part of your journey?

Your Unfair Advantage: What Makes You Different

This is the kicker. Investors want to know: “What’s your edge?” Your unfair advantage is the unique element that makes you stand out from everyone else. Examples include:

• Insider Knowledge: Do you know something that others don’t?
• Exclusive Network: Access to connections that others can’t tap into.
• Proprietary Strategies: A special approach or method others can’t replicate.
• Your Personal Brand: Your reputation, character, or the credibility you bring to the table.

Your unfair advantage is why investors choose you—it gives them an edge too.

Trust: The Ultimate Currency

At the end of the day, trust is what closes the deal. Investors need to know:

• You’ll do what you say you’re going to do.
• You have the integrity to put their interests first.
• You have the grit to push through challenges.

Trust isn’t something you claim; it’s something you demonstrate. Here are ways to build trust:

• Transparency: Be upfront about where you are and what you’re aiming for.
• Consistency: Regularly deliver on promises, no matter how small.
• Results: Showcase achievements in a way that’s relevant to the investor’s goals.

So, Why Would Someone Invest with You?

If you can communicate the value you bring—your track record, your vision, your unique advantage, and your trustworthiness—you’re not just another player in the game. You’re the safest and smartest bet they can make. Here’s the approach:

• Build Value: Show what you bring beyond just numbers.
• Instill Confidence: Give them clarity and certainty.
• Earn Trust: Deliver results and be consistent.

If you can master these, you’ll have investors lining up to work with you

The information contained herein is for general guidance on matters of interest only. This information contained herein is not intended to provide you with any advice on financial planning, investment, insurance, legal, accounting, tax or similar matters and should not be relied upon for such purposes. Marcin Drozdz, M1 Real Capital Inc are not financial, legal or tax advisers. You should assess whether you require such advisers and additional information and, where appropriate, seek independent professional advice. You understand this to be an expression of opinions and not professional advice. You are solely responsible for any actions you take with the content and hold Marcin Drozdz and M1 Real Capital Inc or any of it's affiliates harmless in any event or claim.