Why Your Corporate Identity Kit Matters

real estate marketing Sep 12, 2022


When you’re pitching your business, the first thing that potential investors see is your deck. And if you want to make a great impression, it’s important to have a well-designed and polished deck. But before you can focus on the design of your slides, you need to create your corporate identity kit. This is the foundation of your presentation, and it should be consistent throughout all of your materials. In this blog post, we’ll discuss the importance of having a corporate identity kit and show you how to create one for your business.

Your corporate identity kit is a set of guidelines that includes your logo, colors, fonts, and other design elements. This is what will give your pitch deck a consistent look and feel. And when investors see that you have a strong corporate identity, it shows that you’re a professional and serious about your business. So how do you create a corporate identity kit that WOWS?


There are a few key elements to consider:

- Your Logo: This is the most important element of your corporate identity. Make sure it’s simple, recognizable, and reflects the values of your company.

- Your Colors: Choose two or three colors that represent your brand and use them consistently across all of your materials.

- Your Fonts: Select one or two fonts that you’ll use for all of your corporate materials.

- Other Design Elements: Consider other elements such as patterns, textures, and icons that you can use to further develop your corporate identity.


Once you have these elements in place, you can start creating your pitch deck. If in any case things still don't work out for you, you can definitely hire someone from overseas, from platforms like Fiverr and/or Upwork to do the job for you.

Indeed, with a strong corporate identity kit, you’ll be well on your way to impressing potential investors and winning them over to your side. 


Marcin Drozdz

The information contained herein is for general guidance on matters of interest only. This information contained herein is not intended to provide you with any advice on financial planning, investment, insurance, legal, accounting, tax or similar matters and should not be relied upon for such purposes. M1 Real Capital Inc, Marcin Drozdz is not a financial, legal or tax adviser. You should assess whether you require such advisers and additional information and, where appropriate, seek independent professional advice. You understand this to be an expression of opinions and not professional advice. You are solely responsible for any actions you take with the content and hold M1 Real Capital Inc, Marcin Drozdz or any of his affiliates harmless in any event or claim.


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