10 Practical Ways to Use LinkedIn to Attract Investor Interest

LinkedIn is a powerful platform for raising capital—if you know how to use it right. With over 900 million professionals on the platform, potential investors are within reach, but capturing their interest requires a thoughtful approach. Below, I’ll show you 10 practical ways to use LinkedIn to attract investor interest, from optimizing your profile to crafting messages that turn connections into leads.

1. Craft a Powerful Headline

Your headline is the first thing investors see—make it count! Instead of just listing your title, describe the value you bring.

Example: Instead of “CEO at XYZ Ventures,” try “Helping Investors Find xyz Real Estate Opportunities | x-figure Real Estate Investor.”

2. Optimize Your About Section

The About section is where investors get a feel for who you are and why they should care. Share your mission, niche, and a few highlights that build credibility.

Example: “With over $200 million raised, I help investors secure high-return, asset-backed opportunities in multifamily and distressed property markets across the U.S."

3. Share Insightful Articles

Publishing articles on LinkedIn positions you as a thought leader and builds trust. Focus on topics that appeal to investor interests.

Example: Publish articles like “3 Key Factors Driving Demand in Texas Real Estate” or “How Rising Interest Rates Create Opportunities in Distressed Multifamily Markets.”

4. Post Regular, Relevant Insights

Staying consistent with LinkedIn posts helps you maintain visibility and top-of-mind awareness. Aim to post 2-3 times weekly with bite-sized insights or updates.

Example: Share posts like “Why We’re Focusing on Asset-Backed Real Estate Amid Market Shifts” or “A Quick Guide to Maximizing Returns in High-Interest Rate Environments.”

5. Use Polls to Gauge Investor Interest

Polls are a great way to interact with your network and learn about investor preferences. Choose relevant topics to encourage engagement.

Example: Run a poll like, “What’s most important to you in a real estate investment? A) Asset-backed security B) Short-term returns C) Tax advantages.”

6. Use LinkedIn Search for Targeted Investor Outreach

LinkedIn’s search filters help you find the right investors by industry, role, and location.

Example: Use search terms like “Private Equity” or “Investor” and filter for locations like New York, Illinois, and British Columbia to connect with serious investors in key markets.

7. Personalize Your Connection Requests

A personalized message can make the difference between a successful connection and a missed opportunity. Mention something specific and relevant to them.

Example: “Hey [Name], I saw you pop up as a top connection here on LinkedIn in the [specific industry] space. Curious—what markets are you mostly investing in? My team focuses on asset-backed multifamily projects, especially in Texas, and I’d love to connect. 

8. Craft Value-Driven Outreach Messages

Once you’re connected, keep your outreach message brief, relevant, and focused on building rapport—not selling immediately.

Example: “Hey [Name], I noticed you’re active in [specific investment type] and thought you might find this resource useful—it dives into key insights on asset-backed opportunities. Here’s the link: [lead magnet link]. Let me know what you think!” 

9. Share Case Studies and Success Stories

Showcase your track record with short, compelling case studies that highlight successful past projects.

Example: “Our latest multifamily acquisition in Texas yielded a 15% ROI within 12 months. Here’s a quick look at how we achieved this—by leveraging distressed property pricing and a strong tenant base.”

10. Follow Up Consistently with Valuable Content

The conversation doesn’t end after one message. Regular follow-ups keep potential investors engaged and reinforce your credibility.

Example: “Hi [Name], here’s an article on the rise of asset-backed investments in Texas. Thought it might be of interest given our last conversation!”

What’s Your Next Move?

LinkedIn can be more than just a networking tool—it’s a powerful platform to connect with investors who are genuinely interested in your projects. By optimizing your profile, sharing valuable insights, and reaching out with a clear strategy, you’ll start building relationships that matter. And remember, the key to successful outreach is authenticity—offering value and creating connections that go beyond just one deal.

If you want even more insight into mastering your pitch and attracting investors, check out my Unlimited Investor Leads book. It’s packed with proven strategies to help you raise capital faster and more efficiently, while avoiding the mistakes that hold so many back.

Grab your copy now and start crafting pitch-perfect presentations that close deals and bring in the capital!

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The information contained herein is for general guidance on matters of interest only. This information contained herein is not intended to provide you with any advice on financial planning, investment, insurance, legal, accounting, tax or similar matters and should not be relied upon for such purposes. Marcin Drozdz, M1 Real Capital Inc are not financial, legal or tax advisers. You should assess whether you require such advisers and additional information and, where appropriate, seek independent professional advice. You understand this to be an expression of opinions and not professional advice. You are solely responsible for any actions you take with the content and hold Marcin Drozdz and M1 Real Capital Inc or any of it's affiliates harmless in any event or claim.