4 Tips on How You Can Improve your Pitch to Investors

If you're a real estate investor looking for funding, you know that your pitch will make or break your deal. Without a well-executed pitch and no matter how great your idea may be, if you cannot articulate it in a clear and concise manner, you may not get the funding you need to grow your business. Here are four tips on how you can improve your pitch and make it more persuasive.

1. Ace that first impression.

As cliche as it might sound, yes, investors will be judging you from the moment you walk into the room, so make sure you're well-prepared and dressed appropriately. Your body language should also be confident and positive.

2. Practice your pitch until you can deliver it flawlessly.

Practice. Practice. Practice. You can do this with someone you know or a mentor who can give you some input on how to further improve your pitch.

You may also join our How to Raise your Capital Real Estate happening this April 23rd-27th if you’d need more help in perfecting your pitch.

If you're scared about pitching, the easiest method to get over it is to practice. Learn your stuff and be ready for any questions the investor could have. You don't have to sound like a robot when giving your pitch, so include plenty of smiles, nods, and vocal inflections to complete the hook.

3. Know your numbers. 

Investors want to see that you have a clear understanding of your business' financials. Make sure you can explain exactly how much money you need and what you plan to do with it. 

4. Know when it's time to talk business.  

Most of us are purely accustomed to sales talk and immediate pitching as if we only have a minute to win it. While it's true that grabbing the opportunity and being aggressive is the way to go. You should also read your investor's body language and conversation route. So what do I mean by this? If your potential investor invites you over for coffee or tea, might as well nurture the conversation first. Have a few small talks, build rapport before jumping right off the bat. Try to assess the situation and only talk business when your investor initiates it. It might also be helpful if you are able to master the skills of “switching gears” in handling conversation. Give it the right blend of timing and know when to pitch that deal. 

The first impression is key when it comes to making a good pitch. Make sure you practice your delivery so that you can make a great first impression and capture your investor's attention from the start. You should also be prepared to talk numbers, as investors will want to know how your business is doing financially. And finally, always know when it's time to do business and avoid rambling on about things that are irrelevant to your pitch. If you follow these tips, you'll be well on your way to raising the money you need for your real estate venture. 

Join our 5-Day How To Raise Capital for Real Estate course. In this 5-day interactive virtual learning, we’ll go over everything from crafting a winning proposal to negotiating with potential investors. Enroll now and start learning what it takes to get the funding you need to take your business to the next level.

Marcin Drozdz

The information contained herein is for general guidance on matters of interest only. This information contained herein is not intended to provide you with any advice on financial planning, investment, insurance, legal, accounting, tax or similar matters and should not be relied upon for such purposes. M1 Real Capital Inc, Marcin Drozdz is not a financial, legal or tax adviser. You should assess whether you require such advisers and additional information and, where appropriate, seek independent professional advice. You understand this to be an expression of opinions and not professional advice. You are solely responsible for any actions you take with the content and hold M1 Real Capital Inc, Marcin Drozdz or any of his affiliates harmless in any event or claim.