5 Ways to Leverage Your Social Media For Capital Raising

real estate marketing Jul 25, 2022

Social media is a powerful tool for businesses of all sizes.

It allows you to quickly and easily connect with potential investors, address their concerns, and prove that you're an expert in what you do. Additionally, social media can also be a key driver of new leads to your business. As these prospects become your investors, social media allows you to nurture those new relationships, leading to greater connection - and eventually conversions.

In this blog post, we'll discuss five ways you can leverage social media for capital raising.

First, you need to make sure that your social media accounts are professional. This means having a strong profile picture, cover photo, and a detailed bio. Your profile picture should be a high-quality headshot, and your cover photo should be relevant to your business and show that you are an authority to it. It might include elements like podcasts/interviews you have been a guest on, your recent featured event, or a copy that conveys what you do best at.  Your bio should be clear and concise, highlighting what you do and why someone should invest in your business. 

Next, you need to start posting regular updates about your business. Showcase new listings, highlight recent successes, and give people an inside look at what it's like to work with you. But don't just post any old thing - make sure that each update is interesting, engaging, and relevant to your target audience. I remember most of the leads I have saw me on social media--that lead them to buy courses, attending high-ticket webinars and so on. So indeed putting yourself out there (consistently) is a big part of the formula. 

Third, be authentic. Authenticity is one of the things you should showcase in your account. Add some personality to your posts. While it is good that you post houses, good deals, and some other promotions specific to your capital-raising venture, it is also equally important to show who you are outside your business space. Sharing your daily routine, a photo at the beach, a quick snap of your family once in a while are few things you could post to show that you are a real person behind those accounts.

Fourth, you should take advantage of social media ads. Ads allow you to specifically target potential investors who are most likely to be interested in your business. When creating an ad, be sure to include a strong call to action that compels people to learn more about your company.

Finally, don't forget to interact with other users on social media. Like and comment on their posts, and share their content if it's relevant to your own followers. Remember, engagement is gold! You don't just post content to leave it out there, you want to make sure that you follow through and create a way to always reply back to comments, feedback or thoughts on your comment section.

By doing this, you will not only increase the reach of your capital-raising efforts, but you will also build trust and credibility with potential investors. So what are you waiting for?

Get out there and start leveraging social media for capital raising today!

If you're looking for more information on real estate investing, be sure to check out our blog. We regularly post articles on a variety of topics, including capital raising, investment strategies, and more.

Have any questions? Feel free to reach out to us on any of our social media handles or send us an email at [email protected]



Most people can't raise money because people don't know that they don't like that they exist. And if people do know that you exist, they don't know what you do because you're posting pictures of you and the kids at the carnival in the weekend and, you know, maybe Christmas and whatever's it is and all of that stuff's fantastic I post that stuff too. But you need to give people a smithering of sample of your day to day life. Now if you're sitting there, you're thinking, well, you know, I don't wanna harass people with my real estate, Whatever it is. Look, people are posting food pictures. People are posting pictures of their new cars. That's what's passionate to them. That's what they're excited about. And if you don't wanna look at what they had for breakfast, you can just tone it out. For you, if you're passionate about flipping houses, buying apartment buildings, whatever it is, you can post those pictures and add some personality to it.

Marcin Drozdz

The information contained herein is for general guidance on matters of interest only. This information contained herein is not intended to provide you with any advice on financial planning, investment, insurance, legal, accounting, tax or similar matters and should not be relied upon for such purposes. M1 Real Capital Inc, Marcin Drozdz is not a financial, legal or tax adviser. You should assess whether you require such advisers and additional information and, where appropriate, seek independent professional advice. You understand this to be an expression of opinions and not professional advice. You are solely responsible for any actions you take with the content and hold M1 Real Capital Inc, Marcin Drozdz or any of his affiliates harmless in any event or claim.

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